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found this on tumblr.

A power tie for a job interview…a dress for a…gala. A decade ago, we bought these items at the mall. Today, we rent them with a smartphone…That’s the sensibility that drove…Zac Gittens, 28, and Otis Collins, 27, to create Tie Society in November…The childhood friends run their business out of Gittens’s rowhouse…For a monthly minimum of $11, they mail members the sorts of designer ties found only in high-end department stores…The start-up went from local to national in less than a month.